{"id":487,"date":"2025-09-29T17:22:50","date_gmt":"2025-09-29T17:22:50","guid":{"rendered":"https:\/\/seoinsightkorea.com\/?p=487"},"modified":"2025-10-02T16:03:38","modified_gmt":"2025-10-02T16:03:38","slug":"%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%99%84%eb%b2%bd-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%a0%95%ec%9d%98%eb%b6%80%ed%84%b0-%ec%84%b1%ea%b3%b5%ec%82%ac%eb%a1%80-%ea%b5%90","status":"publish","type":"post","link":"https:\/\/seoinsightkorea.com\/?p=487","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc644\ubcbd \uac00\uc774\ub4dc &#8211; \uc815\uc758\ubd80\ud130 \uc131\uacf5\uc0ac\ub840, \uad50\uc721, \ubd80\uc791\uc6a9\uae4c\uc9c0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\uc0ac\uc9c4\ucd9c\ucc98: <a href=\"https:\/\/www.venturesquare.net\/816591\" data-type=\"link\" data-id=\"https:\/\/www.venturesquare.net\/816591\" target=\"_blank\" rel=\"noopener\">Venturesquare<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc65c \uc911\uc694\ud55c\uac00? \uc624\ub298\ub0a0 \uae30\uc5c5\uc740 \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc0b4\uc544\ub0a8\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uad11\uace0\ube44\ub294 \ube60\ub974\uac8c \uc18c\ubaa8\ub418\uace0, \uc18c\ube44\uc790\ub294 \uad11\uace0\ub97c \ubb34\uc2dc\ud558\ub294 \ub370 \uc775\uc219\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \ub2f5\uc740 \u2018\uc131\uacfc\uac00 \ubcf4\uc774\ub294 \ub9c8\ucf00\ud305\u2019, \ubc14\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. \ud074\ub9ad, \uc804\ud658, \uad6c\ub9e4 \uac19\uc740 \uc218\uce58\ub85c \uc131\uacfc\ub97c \ud655\uc778\ud558\uace0, \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\uc2dd\uc774\uc8e0. \uc774 \uae00\uc5d0\uc11c\ub294 \uc815\uc758, \uc7a5\ub2e8\uc810, \uc131\uacf5\uc0ac\ub840, \uad50\uc721 \uacfc\uc815, \uc790\uaca9\uc99d, \uc2e4\uc81c \ud65c\uc6a9\ubc95, \ubd80\uc791\uc6a9\uae4c\uc9c0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud544\uc694\ud55c \ubaa8\ub4e0 \ub0b4\uc6a9\uc744 \uc815\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub9d0 \uadf8\ub300\ub85c \uc131\uacfc(Performance)\uc5d0 \uc9d1\uc911\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \ub192\uc774\ub294 \ub370 \ucd08\uc810\uc744 \ub454 \uc804\ud1b5\uc801 \ub9c8\ucf00\ud305\uacfc \ub2ec\ub9ac, \ud074\ub9ad\u00b7\uad6c\ub9e4\u00b7\ud68c\uc6d0\uac00\uc785 \uac19\uc740 \uad6c\uccb4\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \uc9c0\ud45c\ub97c \uae30\uc900\uc73c\ub85c \uc0bc\uc2b5\ub2c8\ub2e4<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc8fc\uc694 \ud2b9\uc9d5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc131\uacfc \uce21\uc815 \uc911\uc2ec: ROI(\ud22c\uc790\uc218\uc775\ub960), \uc804\ud658\uc728, \ud074\ub9ad\ub960 \ub4f1 \uc218\uce58\ub97c \uae30\uc900\uc73c\ub85c \ud6a8\uacfc\ub97c \ud310\ub2e8.<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \uae30\ubc18 \ucd5c\uc801\ud654: \uad11\uace0\ub97c \uc9d1\ud589\ud55c \ub4a4 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574 \ud6a8\uc728\uc774 \ub0ae\uc740 \ubd80\ubd84\uc744 \uac1c\uc120.<\/li>\n\n\n\n<li>\ub514\uc9c0\ud138 \ub9e4\uccb4 \uc911\uc2ec: \uad6c\uae00, \ub124\uc774\ubc84, \uba54\ud0c0(\ud398\uc774\uc2a4\ubd81\u00b7\uc778\uc2a4\ud0c0\uadf8\ub7a8), \ud2f1\ud1a1 \ub4f1\uc5d0\uc11c \uc9d1\ud589.<\/li>\n\n\n\n<li>\ube60\ub978 \ud53c\ub4dc\ubc31: \uc624\ub298 \uc9d1\ud589\ud55c \uad11\uace0\uac00 \ub0b4\uc77c \uc5b4\ub5a4 \uc131\uacfc\ub97c \ub0c8\ub294\uc9c0 \ubc14\ub85c \ud655\uc778 \uac00\ub2a5.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 vs \uc804\ud1b5 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \uc804\ud1b5 \ub9c8\ucf00\ud305\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\ub294 \uc131\uacfc\ub97c \ubc14\ub85c \uce21\uc815\ud560 \uc218 \uc788\ub290\ub0d0 \uc5c6\ub290\ub0d0\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uba74 \ud074\ub9ad, \uad6c\ub9e4, \ud68c\uc6d0\uac00\uc785 \ub4f1 \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub85c \uacb0\uacfc\ub97c \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uad11\uace0\ube44\ub97c \uc37c\uc744 \ub54c \uc5b4\ub290 \uc815\ub3c4 \ud6a8\uacfc\uac00 \uc788\uc5c8\ub294\uc9c0\ub97c \ubc14\ub85c \uc54c \uc218 \uc788\uc5b4, \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ube60\ub974\uac8c \ucd5c\uc801\ud654\ud558\uace0 \ud6a8\uc728\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\uad6c\ubd84<\/td><td>\uc804\ud1b5 \ub9c8\ucf00\ud305<\/td><td>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/td><\/tr><tr><td>\ubaa9\ud45c<\/td><td>\ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4, \uc7a5\uae30\uc801 \uc774\ubbf8\uc9c0<\/td><td>\uc804\ud658\u00b7\uad6c\ub9e4\u00b7\uac00\uc785 \ub4f1 \uc989\uac01\uc801\uc778 \uc131\uacfc<\/td><\/tr><tr><td>\ub9e4\uccb4<\/td><td>TV, \ub77c\ub514\uc624, \uc624\ud504\ub77c\uc778<\/td><td>\uad6c\uae00, \ub124\uc774\ubc84, SNS, \uc571<\/td><\/tr><tr><td>\uce21\uc815 \ubc29\uc2dd<\/td><td>\uc815\uc131\uc801(\ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0, \uc778\uc9c0\ub3c4 \uc870\uc0ac)<\/td><td>\uc815\ub7c9\uc801(\ud074\ub9ad\ub960, \uc804\ud658\uc728, ROI)<\/td><\/tr><tr><td>\uc804\ub7b5 \uae30\uac04<\/td><td>\uc911\u00b7\uc7a5\uae30<\/td><td>\ub2e8\uae30\u00b7\uc9c0\uc18d\uc801 \ucd5c\uc801\ud654<\/td><\/tr><tr><td>\uac15\uc810<\/td><td>\uac10\uc131\uc801 \uc601\ud5a5, \ub300\uaddc\ubaa8 \ub178\ucd9c<\/td><td>\ud6a8\uc728\uc131, \ub370\uc774\ud130 \uae30\ubc18 \uac1c\uc120<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\uc65c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294\uac00?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc0ac\ub78c\ub4e4\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\ub294 \uc774\uc720\ub294 \uc131\uacfc\ub97c \ubc14\ub85c \ud655\uc778\ud558\uace0, \ud6a8\uc728\uc801\uc73c\ub85c \uad11\uace0\ube44\ub97c \uc4f0\uace0 \uc2f6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud074\ub9ad, \ud68c\uc6d0\uac00\uc785, \uad6c\ub9e4 \ub4f1 \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub85c \uad11\uace0 \ud6a8\uacfc\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub355\ubd84\uc5d0 \u201c\uad11\uace0\ube44\ub97c \uc37c\ub294\ub370 \uacb0\uacfc\uac00 \uc5c6\ub124\u201d \uac19\uc740 \ubd88\ud655\uc2e4\uc131\uc744 \uc904\uc774\uace0, \ud6a8\uacfc\uac00 \ub192\uc740 \uad11\uace0\uc5d0\ub9cc \uc608\uc0b0\uc744 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud574\uc11c \uad11\uace0 \uc18c\uc7ac, \ud0c0\uac9f, \ucc44\ub110\uc744 \uacc4\uc18d \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5b4 \uc9e7\uc740 \uc2dc\uac04 \uc548\uc5d0 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uac70\ub098 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud574, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud6a8\uacfc\uac00 \ubc14\ub85c \ubcf4\uc774\uace0, \ub3c8\uacfc \uc2dc\uac04\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uad11\uace0 \uc804\ub7b5\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud22c\uba85\uc131: \uad11\uace0\ube44 \ub300\ube44 \uc131\uacfc\ub97c \uc218\uce58\ub85c \ud655\uc778 \uac00\ub2a5.<\/li>\n\n\n\n<li>\ud6a8\uc728\uc131: \ubd88\ud544\uc694\ud55c \uc608\uc0b0 \ub0ad\ube44 \ucd5c\uc18c\ud654.<\/li>\n\n\n\n<li>\ube60\ub978 \uc131\uc7a5: \uc2a4\ud0c0\ud2b8\uc5c5, \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5\uc774 \ube60\ub974\uac8c \ub9e4\ucd9c\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc74c.<\/li>\n\n\n\n<li>\uc9c0\uc18d \uac00\ub2a5\uc131: \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ubc18\ubcf5\uc801 \uac1c\uc120\uc73c\ub85c \uc131\uacfc \ub204\uc801.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc131\uacf5\uc0ac\ub840<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud074\ub9ad, \uc804\ud658, \uad6c\ub9e4 \uac19\uc740 \uad6c\uccb4\uc801\uc778 \uc9c0\ud45c\ub97c \uc911\uc2ec\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0, \uc2e4\uc2dc\uac04\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uba70 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba74 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc788\uace0, \ubb34\uc5c7\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub294\uc9c0 \ubc14\ub85c \uc54c \uc218 \uc788\uc5b4 \uc798\ub41c \uc804\ub7b5\uc740 \ubc18\ubcf5\ud558\uace0, \uc798\ubabb\ub41c \uc804\ub7b5\uc740 \ube60\ub974\uac8c \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc57c\ub180\uc790: \uc219\ubc15 \ud50c\ub7ab\ud3fc \u2018\ub370\uc77c\ub9ac\ud638\ud154\u2019 \ub7f0\uce6d \ub2f9\uc2dc, \uad6c\uae00 \uc560\ub4dc\uc6cc\uc988\uc640 \ud398\uc774\uc2a4\ubd81 \uad11\uace0\ub97c \ud1b5\ud574 \ud074\ub9ad\ub2f9 \ube44\uc6a9(CPC)\uc744 \ucd5c\uc18c\ud654\ud558\uace0 \uc608\uc57d \uc804\ud658\uc728\uc744 \uc9d1\uc911\uc801\uc73c\ub85c \ucd94\uc801. 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc2e0\uaddc \uace0\uac1d 200% \uc99d\uac00.<\/li>\n\n\n\n<li>\ubb34\uc2e0\uc0ac: \ud2b9\uc815 \ud504\ub85c\ubaa8\uc158 \uae30\uac04 \ub3d9\uc548 \u2018\uad6c\ub9e4 \uc804\ud658\u2019 \ucea0\ud398\uc778\uc744 \uc9d1\ud589, CPA(\uc804\ud658\ub2f9 \ube44\uc6a9)\ub97c \ub0ae\ucd94\uace0 \uc2e0\uaddc \uac00\uc785\uc790\uc640 \ub9e4\ucd9c\uc744 \ub3d9\uc2dc\uc5d0 \ub04c\uc5b4\uc62c\ub9bc.<\/li>\n\n\n\n<li>\uc911\uc18c \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5: \ub124\uc774\ubc84 \uc1fc\ud551 \uad11\uace0\uc5d0\uc11c \u2018\uad6c\ub9e4 \uc804\ud658 \ucd5c\uc801\ud654\u2019\ub97c \ud1b5\ud574 \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c(ROAS)\uc744 800%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b0 \uc0ac\ub840 \ubcf4\uace0.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc2e4\ubb34 \ud504\ub85c\uc138\uc2a4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc2e4\ubb34 \ud504\ub85c\uc138\uc2a4\ub294 \uba3c\uc800 \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uace0, \uad6c\uae00\u00b7\ub124\uc774\ubc84\u00b7SNS \ub4f1 \ub9e4\uccb4\ub97c \uc120\ud0dd\ud574 \uad11\uace0\ub97c \uc9d1\ud589\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc9d1\ud589 \ud6c4 \ud074\ub9ad\ub960, \uc804\ud658\uc728, ROAS \ub4f1 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0, \uad11\uace0 \uc18c\uc7ac\uc640 \ud0c0\uac9f, \ub79c\ub529\ud398\uc774\uc9c0\ub97c \uac1c\uc120\ud574 \ud6a8\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \uc774\ud6c4 \uc785\uc99d\ub41c \uc804\ub7b5\uc744 \ubc18\ubcf5 \uc2e4\ud589\ud558\uba70 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uc21c\ud658 \uad6c\uc870\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa9\ud45c \uc124\uc815 \u2013 \uc608: \uc2e0\uaddc \ud68c\uc6d0\uac00\uc785 20% \uc99d\uac00<\/li>\n\n\n\n<li>\ub9e4\uccb4 \uc120\uc815 \u2013 \uad6c\uae00, \ub124\uc774\ubc84, \uba54\ud0c0, \ud2f1\ud1a1 \ub4f1<\/li>\n\n\n\n<li>\uad11\uace0 \uc9d1\ud589 \u2013 CPC, CPA, CPM \ubaa8\ub378 \ud65c\uc6a9<\/li>\n\n\n\n<li>\ub370\uc774\ud130 \ubd84\uc11d \u2013 \ud074\ub9ad\ub960, \uc804\ud658\uc728, ROAS \ud655\uc778<\/li>\n\n\n\n<li>\ucd5c\uc801\ud654 \u2013 \uad11\uace0 \uc18c\uc7ac\u00b7\ud0c0\uac9f\u00b7\ub79c\ub529\ud398\uc774\uc9c0 \uac1c\uc120<\/li>\n\n\n\n<li>\uc7ac\uc9d1\ud589 \u2013 \ud6a8\uc728\uc774 \uc785\uc99d\ub41c \uc804\ub7b5\ub9cc \ubc18\ubcf5 \uac15\ud654<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uad50\uc721\u00b7\ubd80\ud2b8\ucea0\ud504\u00b7\uc790\uaca9\uc99d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub370\uc774\ud130 \ubd84\uc11d, \uad11\uace0 \uc9d1\ud589, \ucd5c\uc801\ud654 \ub4f1 \uc2e4\ubb34 \uae30\uc220\uc774 \uc911\uc694\ud558\uae30 \ub54c\ubb38\uc5d0, \uccb4\uacc4\uc801\uc73c\ub85c \ubc30\uc6b0\uba74 \ube60\ub974\uac8c \uc2e4\ub825\uc744 \uc313\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad50\uc721\uacfc \ubd80\ud2b8\ucea0\ud504\uc5d0\uc11c\ub294 \uc2e4\uc81c \uc0ac\ub840\uc640 \uc2e4\uc2b5\uc744 \ud1b5\ud574 \uacbd\ud5d8\uc744 \uc313\uace0, \uc790\uaca9\uc99d\uc740 \uc2e4\ubb34 \uc5ed\ub7c9\uacfc \uc804\ubb38\uc131\uc744 \uc99d\uba85\ud558\ub294 \uc218\ub2e8\uc774 \ub429\ub2c8\ub2e4. \uc989, \ud63c\uc790\uc11c\ub3c4 \uac00\ub2a5\ud558\uc9c0\ub9cc, \uad50\uc721\uacfc \uc790\uaca9\uc99d\uc740 \ud559\uc2b5 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \ucde8\uc5c5\u00b7\ub300\ud589\uc0ac \ud65c\ub3d9\uc5d0 \uc720\ub9ac\ud558\uac8c \uc791\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uad50\uc721\/\ubd80\ud2b8\ucea0\ud504<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud328\uc2a4\ud2b8\ucea0\ud37c\uc2a4, \ucf54\ub4dc\uc2a4\ud14c\uc774\uce20, \uc81c\ub85c\ubca0\uc774\uc2a4 \ub4f1\uc5d0\uc11c \uc2e4\ubb34 \uc911\uc2ec \uac15\uc758 \uc81c\uacf5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0 \uc138\ud305, A\/B \ud14c\uc2a4\ud2b8, \ub370\uc774\ud130 \ubd84\uc11d\uae4c\uc9c0 \ud504\ub85c\uc81d\ud2b8 \uae30\ubc18 \ud559\uc2b5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\uc790\uaca9\uc99d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc790\uaca9\uc99d(\ubbfc\uac04): \uad11\uace0 \uc804\ub7b5\u00b7\uc9c0\ud45c \ubd84\uc11d\u00b7\uc2e4\ubb34 \ucd5c\uc801\ud654\ub97c \ud3c9\uac00.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4, \uad6c\uae00 \uc560\uc988, \uba54\ud0c0 \ube14\ub8e8\ud504\ub9b0\ud2b8 \uc790\uaca9\uc99d\ub3c4 \ubcd1\ud589\ud558\uba74 \uac15\uc810.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ub300\ud589\uc0ac &amp; \ud3ec\ud2b8\ud3f4\ub9ac\uc624<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ud589\uc0ac \ud65c\uc6a9\uc740 \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc5c6\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\u00b7\uc911\uc18c\uae30\uc5c5\uc740 \ub300\ud589\uc0ac\ub97c \ud1b5\ud574 \ube60\ub974\uac8c \uc131\uacfc \ud655\uc778 \uac00\ub2a5\ud569\ub2c8\ub2e4. \ub610\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad6c\uc131\uc740 \ubaa9\ud45c(KPI) \u2192 \uc804\ub7b5 \u2192 \uc2e4\ud589(\ub9e4\uccb4\/\uad11\uace0\uc18c\uc7ac) \u2192 \uc131\uacfc(ROAS, \uc804\ud658\uc728) \uc21c\uc11c\ub85c \uc815\ub9ac\ud558\uace0 \uc22b\uc790 \uc911\uc2ec\uc73c\ub85c \ubcf4\uc5ec\uc918\uc57c \uc2e0\ub8b0\uc131 \uc774 \uc62c\ub77c\uac11\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucc45 &amp; \ucc38\uace0 \uc790\ub8cc<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u300a\uad6c\uae00 \uc560\uc988 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uac00\uc774\ub4dc\u300b, \u300a\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubd84\uc11d\u300b, \u300a\uadf8\ub85c\uc2a4 \ud574\ud0b9\u300b \u2013 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ud568\uaed8 \uc790\uc8fc \uc5b8\uae09\ub418\ub294 \ucc45\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud604\uc2e4\uacfc \ubd80\uc791\uc6a9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud604\uc2e4<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uad11\uace0\ube44 \uacbd\uc7c1 \uc2ec\ud654: \ud2b9\ud788 \ub124\uc774\ubc84\u00b7\uad6c\uae00\u00b7\ud398\uc774\uc2a4\ubd81\uc740 \uc785\ucc30 \ub2e8\uac00\uac00 \uacc4\uc18d \uc624\ub984.<\/li>\n\n\n\n<li>\u2018\uc22b\uc790 \ub180\uc74c\u2019 \uc6b0\ub824: \ub2e8\uae30 \uc804\ud658\ub9cc \ucad3\ub2e4 \ubcf4\uba74 \ube0c\ub79c\ub4dc \uac00\uce58\uac00 \uc57d\ud654\ub420 \uc218 \uc788\uc74c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ubd80\uc791\uc6a9<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uacfc\ub3c4\ud55c \uc758\uc874: \uad11\uace0\ube44\ub97c \uc904\uc774\uba74 \ub9e4\ucd9c\ub3c4 \uae09\uac10.<\/li>\n\n\n\n<li>\uace0\uac1d \uc774\ud0c8: \uc2e0\uaddc \uace0\uac1d\uc740 \ud655\ubcf4\ub418\uc9c0\ub9cc, \uc7a5\uae30\uc801 \ucda9\uc131 \uace0\uac1d \ud655\ubcf4\ub294 \uc5b4\ub824\uc6c0.<\/li>\n\n\n\n<li>\uad11\uace0 \ud53c\ub85c\ub3c4: \ud0c0\uac9f\ud305\ub41c \uad11\uace0\uac00 \ubc18\ubcf5 \ub178\ucd9c\ub418\uba70 \uc624\ud788\ub824 \ubc18\uac10\uc744 \uc0b4 \uc218 \uc788\uc74c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\uc0ac\ub78c\ub4e4\uc774 \uac00\uc7a5 \uad81\uae08\ud574\ud558\ub294 Q&amp;A<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Q1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub294 \uc5b4\ub5a4 \uc77c\uc744 \ud558\ub098\uc694?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A1. \uad11\uace0 \uc9d1\ud589, \ub370\uc774\ud130 \ubd84\uc11d, \ucd5c\uc801\ud654, \ubcf4\uace0\uc11c \uc791\uc131\uae4c\uc9c0 \ub2f4\ub2f9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q2. \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ube44\uc6a9 \ubaa8\ub378\uc740?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A2. CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9), CPM(\ub178\ucd9c\ub2f9 \ube44\uc6a9), CPA(\uc804\ud658\ub2f9 \ube44\uc6a9) \ub4f1\uc774 \ub300\ud45c\uc801.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Q3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 \ucc28\uc774\ub294?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A4. \ud37c\ud3ec\uba3c\uc2a4\ub294 \uc131\uacfc \ucd5c\uc801\ud654, \uadf8\ub85c\uc2a4\ub294 \uc81c\ud488 \uac1c\uc120\uae4c\uc9c0 \ud3ec\ud568\ud55c \uc131\uc7a5 \uc804\ub7b5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ub9c8\ubb34\ub9ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub2e8\uc21c\ud55c \uad11\uace0 \uae30\uc220\uc774 \uc544\ub2c8\ub77c, \uce21\uc815 \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uae30\ubc18\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4. \ud074\ub9ad, \uc804\ud658, \uad6c\ub9e4 \ub4f1 \uba85\ud655\ud55c \uc218\uce58\ub97c \ud1b5\ud574 \uad11\uace0 \ud6a8\uacfc\ub97c \uc989\uc2dc \ud655\uc778\ud558\uace0, \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uba70 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uad6c\uc870\uac00 \ud2b9\uc9d5\uc785\ub2c8\ub2e4. \ub2e4\ub9cc \ub2e8\uae30\uc801 \uc131\uacfc\ub9cc\uc744 \uc887\ub2e4 \ubcf4\uba74 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uac00 \uc57d\ud654\ub418\uac70\ub098 \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \ub0ae\uc544\uc9c8 \uc218 \uc788\ub294 \uc704\ud5d8\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uacfc \uade0\ud615\uc744 \ub9de\ucdb0 \uc6b4\uc601\ud574\uc57c \uac00\uc7a5 \ud070 \ud6a8\uacfc\ub97c \ubc1c\ud718\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub974\uac8c \ud65c\uc6a9\ud558\uba74 \uc2a4\ud0c0\ud2b8\uc5c5\ubd80\ud130 \ub300\uae30\uc5c5\uae4c\uc9c0, \uad11\uace0\ube44\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba70 \ub9e4\ucd9c\uc744 \uadf9\ub300\ud654\ud558\uace0 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\ub294 \ud604\ub300 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec \uc804\ub7b5\uc774\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uc0ac\uc9c4\ucd9c\ucc98: Venturesquare \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc65c \uc911\uc694\ud55c\uac00? \uc624\ub298\ub0a0 \uae30\uc5c5\uc740 \ub2e8\uc21c\ud788 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc0b4\uc544\ub0a8\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uad11\uace0\ube44\ub294 \ube60\ub974\uac8c \uc18c\ubaa8\ub418\uace0, \uc18c\ube44\uc790\ub294 \uad11\uace0\ub97c \ubb34\uc2dc\ud558\ub294 \ub370 \uc775\uc219\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \ub2f5\uc740 \u2018\uc131\uacfc\uac00 \ubcf4\uc774\ub294 \ub9c8\ucf00\ud305\u2019, \ubc14\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. \ud074\ub9ad, \uc804\ud658, \uad6c\ub9e4 \uac19\uc740 \uc218\uce58\ub85c \uc131\uacfc\ub97c \ud655\uc778\ud558\uace0, \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ubc29\uc2dd\uc774\uc8e0. \uc774 \uae00\uc5d0\uc11c\ub294 \uc815\uc758, \uc7a5\ub2e8\uc810, \uc131\uacf5\uc0ac\ub840, \uad50\uc721 \uacfc\uc815, \uc790\uaca9\uc99d, \uc2e4\uc81c \ud65c\uc6a9\ubc95, &#8230; <a title=\"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc644\ubcbd \uac00\uc774\ub4dc &#8211; \uc815\uc758\ubd80\ud130 \uc131\uacf5\uc0ac\ub840, \uad50\uc721, \ubd80\uc791\uc6a9\uae4c\uc9c0\" class=\"read-more\" href=\"https:\/\/seoinsightkorea.com\/?p=487\" aria-label=\"Read more about \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc644\ubcbd \uac00\uc774\ub4dc &#8211; \uc815\uc758\ubd80\ud130 \uc131\uacf5\uc0ac\ub840, \uad50\uc721, \ubd80\uc791\uc6a9\uae4c\uc9c0\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10"],"_links":{"self":[{"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=487"}],"version-history":[{"count":1,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":489,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/posts\/487\/revisions\/489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seoinsightkorea.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}